Custom builds
A complete custom build, something off the shelf, or anything in between: we can help to advise, supply and fit you.
Independent bike shop ยท Great Malvern
Bikes for every rider, built and backed by people who ride.
Detour is an independent, rider-owned bike shop on Worcester Road. Kids', road, MTB, gravel, hybrid, leisure and electric bikes, plus complete custom builds — advised, supplied and fitted.
Photo: bikes in store
- Independent & rider ownedAn independent shop, owned by a rider.
- Bikes for everyoneKids' to electric, road to gravel.
- Custom buildsComplete builds, off the shelf, or anything in between.
- Cyclescheme retailerGet your bike through cycle-to-work.
Brands we stock
Orbea, BMC, Kinesis, Prevelo and MiRiDER
A look at the bike brands available through Detour. [Brand range to confirm]
Photo: Orbea bikes
Orbea
Including Orbea e-bikes and the Orbea MyO custom programme.
View Orbea →Photo: BMC bikes
BMC
Including BMC e-bikes.
View BMC →Photo: Kinesis bikes
Kinesis
Including custom Kinesis Tripster AT gravel builds.
View Kinesis →Photo: Prevelo kids' bikes
Prevelo
Kids' bikes from Prevelo.
View Prevelo →Photo: MiRiDER folding e-bike
MiRiDER
Folding e-bikes from MiRiDER.
View MiRiDER →All brands
See the full brands page.
Browse all →What we sell
Bikes for every kind of rider
A knowledgeable, friendly and honest retail experience, no matter what your style of cycling.
Electric bikes
E-bikes for sale, plus repairs and servicing on Bosch and Mahle systems.
Cyclescheme
Detour is a Cyclescheme retailer, so you can get your bike through cycle-to-work.
Photo: workshop
The workshop
Repairs and servicing, done properly
We specialise in providing precise, thorough and reliable repairs and servicing, on all makes and models.
“With our modern, well equipped workshop and specialist knowledge we will keep your bike working smoothly, so you can just enjoy the ride.”Detour
- ServicingAll makes and models, by trained mechanics
- E-bikesBosch and Mahle e-bike repairs and servicing
- MoreSee the full services list →
E-Bike Positive Safety scheme
Proud members of the E-Bike Positive Safety scheme
Detour is part of the E-Bike Positive Safety scheme.
About Detour
Rider owned, community minded
“An independent rider owned bike shop and we’re passionate about helping our community, no matter what their style of cycling.”
Run by Matt and Janine, with experience across road riding, racing, TT, triathlon, touring, family rides and audax.
More about us →What riders say
[Customer reviews, pending permission]
Visit the shop
Find us on Worcester Road
Detour41 Worcester Road
Great Malvern, Malvern
Worcestershire WR14 4RB
In the old Brays building, at the foot of the Malvern Hills. Free parking outside [Parking to confirm].
Photo: shopfront